Makeup
Read stories by product: Foundation, Blush, or Concealer
How to Find the Best Eyebrow Color for You
Here are three experts' best tips on how to narrow down your most complimentary shade.?
By Nicola Dall'Asen
How to Do That '60s Mod Eye Makeup That's All Over TikTok
The look, which has come in and out of style over the course of five decades, is back.?
By Nicola Dall'Asen
Helen Mirren Jumped On the Smoky Eyeliner Trend for 2021 SAG Awards
Here's how makeup artist Jo Strettell achieved the classic look using only drugstore staples.?
By Nicola Dall'Asen
Nyx Is Launching a Tetris-Inspired Collection With an 80-Pan Eye Shadow Palette
Here are four different looks you can create.
By Gabi Thorne
Morphe's Lisa Frank Makeup Collection Is Being Restocked With New Products
In addition to the original launches, the colorful collaboration is welcoming lip crayons.
By Kaleigh Fasanella
Cargo Cosmetics Has the Creamiest Pencil Eye Liners I’ve Ever Tried?
I love using them to line my lids, blending them out for more drama.?
By Gabi Thorne
Nine-Year-Old Harper Beckham Did Her Mom's Latest Eye Makeup Look
Using all-new Victoria Beckham Beauty products, of course.?
By Gabi Thorne
How to Get Full, Feathery Eyebrows If Yours Are Naturally Sparse
Makeup artists reveal their products, tips, and tricks for achieving big brows with few brow hairs.
By Nicola Dall'Asen
Patrick Ta Is Coming Out With His First-Ever Contouring Collection
It's a compact duo with the ability to elevate your makeup look from day to night. And we tried it first.
By Talia Gutierrez
22 Drugstore Foundations That Go Toe-to-Toe With Luxury Splurges
These expert-approved formulas deliver quality without the hefty price tag.
By Sara Spruch-Feiner, Karina Hoshikawa, and Nicola Dall'Asen
Dior's New Powder-No-Powder Made Me Reconsider My Entire Makeup Routine
I used to hate powder foundations until I tried this new, ultra-comfy take by Dior.
By Nicola Dall'Asen
EcoTools's New Sponge Is Biodegradable and Blends Flawlessly?
It's made to degrade in 180 days to help reduce landfill waste.?
By Gabi Thorne
E.L.F. Added a Full-Coverage CC Cream to Its Beloved Camo Range
Camo CC Cream hasn't been around long, but it's already gone viral. I put it to the test to see if it's worth all that TikTok hype.?
By Nicola Dall'Asen
The 17 Best Foundations for Dark Skin Tones
Whether you want a matte finish, a dewy look, or something in between, these brands have the range.
By Gabi Thorne
Lorac Created a Dewy Makeup Primer That Doubles as a Moisturizer
After 25 years of creating classic color cosmetics, the brand is delving into the skin-care world with the Dewy Canvas Skin Prep.
By Leah Prinzivalli
I Tried the New L'Oréal Paris Infallible Powder Foundation That Went Viral on TikTok
After being sold out literally everywhere, I decided to give the $12 powder foundation a try — and let's just say, I was impressed.
By Angela Trakoshis
How (and Why) to Smell Like a Forest, Wherever You May Be
During times of unprecedented indoorness, one can seek refuge in the arms of a tree — without leaving their homes.
By Brennan Kilbane
Boy Smells Is Finally Launching Fragrance, and My Vanity Is Ready
Now, I can look expensive in my fancy loungewear?and?smell expensive, too.
By Jihan Forbes
Kris Jenner Might Be Launching a Beauty Brand
Countless celebrities have created their own products or brands in the past year — but Jenner's potential venture is practically guaranteed to succeed regardless.
By Nicola Dall'Asen
Nose?Lifts the Curtain on Dior's Mysterious Master Perfumer
Dior has been cranking out iconic fragrances for decades. Now, in this new documentary, we can all learn exactly what it takes to create a best-selling scent.
By Leah Prinzivalli
35 New Spring Fragrances to Fall in Love With
Stop and smell the roses (and the jasmine, and the musk, and the vanilla)...
By Marci Robin
How Perfume Helped Hayley Kiyoko Understand Her Sexuality
The singer is about to drop a fragrance of her own, Hue, very soon.?
By Leah Prinzivalli
Tracee Ellis Ross Got a Big, New Job at Ulta
Learn more about the actor's new role and the path the retailer has set to promote diversity.
By Jihan Forbes
The Allure Best of Beauty 2021 Submission Guidelines
Calling all mascaras, eye creams, acne treatments, and more!
By Allure Editors
14 Orange Lipsticks That Look Amazing on Every Skin Tone
Warm and subtle or bold and bright, these are all the formulas and finishes you could ever want in an orange lipstick.
By Gabi Thorne
Blackpink Jennie's Favorite K-Beauty Brand Just Launched on Amazon
The illustrious K-pop star has been the face of the brand since 2019, and now you can shop her favorite lip products with ease.
By Sarah Han
When My Lips are Too Dry for Lipstick, Ever Skincare’s Lip Balm GivesThem a Pretty - and Soothing - Tint
It’s packed with hydrating ingredients like sunflower and jojoba seed oils.
TikTok Is Obsessed With the Laneige Layering Lip Bar
Why do an elaborate multi-step routine when you can just use this moisturizing alternative to get gradient lips?
By Nicola Dall'Asen
Everything That Went Into Making This $200 Lipstick
The founder of Valdé Beauty walks us through the years-long process of creating her brand's first launch.?
By Devon Abelman
Zo? Kravitz and YSL Beauté Created 8 Perfect Red Lipsticks Together
This wide variety of shades proves there can never be enough red lipsticks.
By Nicola Dall'Asen
Merit Is a Makeup Minimalist's Dream
Allure has the exclusive details on the new beauty brand.
By Sarah Kinonen
Rare Beauty's Spring Collection Is a Master Class in Makeup Minimalism
We tried Selena Gomez’s first big drop of 2021 before anyone else.
By Nicola Dall'Asen
Kylie Jenner's Latest Manicure Combines Every Single Nail Trend Into One
French tips, multicolored nails, and retro swirls all combine in this hyper-trendy nail design.
By Nicola Dall'Asen
The Best Celebrity Manicures at the 2021 Grammys
Pale shades of pink and peach were the award show's biggest winners.
By Marci Robin
Billie Eilish Changed Her Nail Art Multiple Times During the Grammys
She wore three different manicures during the show.?
By Rosemary Donahue
SinfulColors Launched Nail Polishes That Smell as Good as They Look
I put the new SinfulColors Essenchills scented nail-polish collection to the test.
By Gabi Thorne
22 Spring Nail Art Designs to Try This Year
Nail artists share their best tips and tricks for recreating these impressive designs at home.
By Kaleigh Fasanella
BlkGirlNailfies Is Re-Centering Black Women in the World of Nail Art
The founders of the Instagram account talk about reclaiming the modern nail art space for the women who pioneered it.
By Kaitlyn McNab
The Best Press-On Nails to Try at Home Right Now
Who needs nail appointments anymore??
By Gabi Thorne