Almost every beauty trend leaves and comes back at some point, if not multiple times. Long after a trend's deemed "out of style," people tend to forget all about how sick they were of it before circling back to it in the end. Case in point: mod eye makeup. Those pastel colors, dark creases, and exaggerated lash lines first made popular in the 1960s by figures such as Twiggy and Cher are now trending across TikTok, where every other video seems to feature the look in some capacity.?
Everyone's got their own method of creating this fun, retro makeup trend — and well-practiced internet influencers can make it seem wildly easy — but trying it for the first time can be intimidating, especially for those who aren't working with a whole lot of eyelid space or extra-steady hands. To help out, we asked some of our favorite makeup artists to walk us through how to do a 1960s mod eye makeup look.?
A black kohl or gel eyeliner (pencil or pot) is non-negotiable for mod eye makeup, as three experts tell Allure. The choice between gel or kohl is up to you, but just make sure it's one that is "very long-lasting and doesn't dry out right away so you have a little window of time to play with it before it dries," as Florida-based makeup artist Lennie Billy explains.?
Her favorite is Pretty Vulgar's The Ink Gel Eyeliner in Black List, which she uses with "a very fine, feather-like brush." Pat McGrath Labss Permagel Eyeliner Pencil is bi-coastal makeup artist Lavonne's pick; meanwhile, New York City makeup artist Tommy recommends Clinique's Quickliner, especially for beginners.?
Don't forget your favorite black liquid eyeliner, too — you'll need this for the faux bottom lashes and defining the base shape. Some of Allure's all-time favorites include Stila Stay All Day Waterproof Liquid Eyeliner, Maybelline New York Hyper Easy Waterproof Liquid Liner, and Too Faced Better Than Sex Waterproof Liquid Eyeliner.?
Obviously, lashes are pretty damn important when it comes to mod, so top-notch mascara and big, fluttery falsies are also a must. As far as mascara goes, you can reach for your tried-and-true, otherwise, look for formulas you know can perform in the volume department (might we recommend an Allure staff favorite, Anastasia Beverly Hills Lash Brag?). Lavonne has her own line of lashes — she recommends her Mademoiselle style, which she cuts in halves and stacks for application on the outer edges.?