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SALE SALE SALE

All Dyson Hair Tools and Accessories Are on Sale Right Now

The rare sale is for Sephora Insiders.?

Ultamate Steals

Ulta Beauty's Spring Haul Sale Is Finally Here to Refresh Your Beauty Routine

Stock up on tried-and-true favorites, or give some new beauty products a whirl, all while saving up to 40 percent on your purchases.

Ankh's Rosemint Shampoo Is One of the Best My 3C/4A Hair Has Ever Tried

It's the oils that make it so good.?

Ride that Wave

This Hot Tool Is the Easiest Way to Achieve Mermaid Waves

It works like magic on curl-resistant hair, too.

30TH ANNIVERSARY

Allure Editors' 30 Favorite Beauty Products of All Time

These award winners have earned permanent spots in pros' kits and transformed our beauty routines over the last 30 years.

These Natural Scalp-Care Products Are the Secret to Healthier Hair — Editor Reviews

We asked three Allure beauty editors to test out two of Playa’s star scalp care treatments: California Salt Shampoo and Healing Hair Masque. Both standouts from the clean hair-care brand are inspired by California’s laid-back spirit, making healthy hair effortless.

Sulfate-Free Is the Way to Be

The 21 Best Sulfate-Free Shampoos for Your Hair

Cleanse away concerns about dehydration or color fade with these expert-approved shampoos for every hair texture.

Curl Up With a Good Creme

We Tried Ouai’s First Product Specifically for Curly Hair

See what this new launch looks like on three different curl types.

I'M SEEING A PATTERN

Pattern Beauty's New Products Bring Old-School Traditions to New-School Hair

Here's how the brand's latest launches worked on my 3C/4A hair texture.

CURLS FOR DAYS

Living Proof's Curl Collection Is Worth the Investment

The fan-favorite brand just launched a line for all curl types —?and we tried it.

2021 TRENDS

These Hair-Care Trends Are Poised to Rule the Market in 2021

Editors and stylists share their market predictions for the year — and it looks like the pandemic will play a big role.

GIFT IDEAS

39 Makeup and Skin-Care Gifts on Amazon to Buy Your Favorite Beauty Lover

Breeze through your list without ever leaving the house.

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